HAH invests in innovative processes that are not only easy on the environment, but also actually better for the consumer and the life of the garment. That’s why we’re proud to use eco-friendly digital and sublimation printing techniques. Digital Printing techniques are computerized and require 95% less water than traditional screen and rotary printing. They are also easier on the environment because they don’t require the production, build out, maintenance, and storage of metal screens and/or rotaries used in traditional printing methods. And if that’s not enough, digital printing also significantly reduces fabric wastage throughout the design process, you print only what you need to the piece.
And there’s more to love about digital and sublimation printing than sustainability alone – these methods also let us achieve greater quality prints and increasingly intricate designs. That’s because there is virtually no limit to how many colors you can use. Our Kyoto Kimono print has 32 colors, a range normally only reserved for high-end designer brands. Our use of digitally sublimated printing results in high resolution prints, with nearly endless color possibility, that will not crack, fade, or peel like a traditional print.
As you can imagine, digital and sublimation printing are much more expensive than traditional techniques, but they optimize design and contribute to a quality product that really lasts, all while minimizing environmental footprint… now that’s HAH