We Are Sustainable


“I’ll send an S.O.S. to the world
I hope that someone gets my…
Message in a bottle”
Song: Message in a Bottle
Written by: Sting
Recorded in: 1979

We think it’s Hot-As-Hell to be conscientious. That’s why HAH is committed to minimizing waste, through our smarter usage of resources and raw materials. We like to think long-term and always do things with a purpose. Ever conscious of the environment and the products we make, we work hard (and smart) to ensure that our legacy is something we can be proud of. In keeping with the HAH ideal of eco-friendly design, we’ve launched a number of sustainable initiatives – because it’s not enough to just talk the talk anymore, you also need to be able to walk the walk…

This is our S.O.S. to the world, and we hope that everyone gets our “message in a bottle.”

Welcome to the future, HAHTIES!

“Walked out this morning
Don’t believe what I saw
A hundred billion bottles
Washed up on the shore…
Sending out an S.O.S…


HAH invests in innovative processes that are not only easy on the environment, but also actually better for the consumer and the life of the garment. That’s why we’re proud to use eco-friendly digital and sublimation printing techniques. Digital Printing techniques are computerized and require 95% less water than traditional screen and rotary printing. They are also easier on the environment because they don’t require the production, build out, maintenance, and storage of metal screens and/or rotaries used in traditional printing methods. And if that’s not enough, digital printing also significantly reduces fabric wastage throughout the design process, you print only what you need to the piece.

HAH supports innovation that pushes superior quality with a smaller environmental footprint. That’s why we’re excited to partner with our manufacturer in Sri Lanka to co-launch EFL™, an innovative, eco-friendly, performance fabric. EFL™ stands for Extended Fabric Life, and earned its name because of its superior durability, resistance to chlorine, and the life-extending benefits that generally DO NOT come with being a sustainable product. EFL™ is the result of thoughtful engineering that benefits the planet, environment and the customer.

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